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Website Promotion
Internet Marketing is one of the most important business decisions that companies are making today. Using effective search engine solutions, companies can add new revenue streams that were previously unavailable. SEO Company is dedicated Internet Marketing and Search Engine Optimization Company that not only promotes but educates your business on the values of effective Website Promotion and achieving high rankings on search engines.
Website Promotion process brings you, our client, through every step of the process and helps your company become even more ambitious on the internet. Our high rankings ensures that you receive a return on investment that you are happy with.
In-depth website marketing strategists can put together a complete proposal to ensure that your company dominates on search engines. All at prices that are unmatched in the SEO industry. Website promotion services include following...
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Website Analysis & Evaluation |
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Benchmarking |
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Benchmarking is the continuous process of identifying, understanding, and adapting outstanding practices against strong competitors or recognized industry leaders to help your website improve its performance. Benchmarking requires a measurement mechanism so that the performance "gap" can be identified. |
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Competition Analysis |
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This step involves making a list of your competitors and visiting their website to closely observe and analyze various techniques used by them.This would help in preparing a strategy to be used to implement various other steps required to attain top rankings and would help your website to maximize its performance in search engines. |
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Website Study / Website Designing Analysis |
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The next step after Benchmarking and Competition Analysis is to analyze your website as to how closely be it related to this previous analysis. We study the structure of your website and compare the same with that of your competitors to give us an idea of how the optimization process should be. |
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During the Website Study Process, we will also plan and design a layout for your website to make it more search engine friendly. |
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Extensive Keyword Research |
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Identify & Defining Keywords |
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Careful research into keyword phrases is an essential step towards a successful SEO campaign. The question is how do we know what phrases people use when they search for information online? This is where "keyword research" tools come into picture. We use keywords suggestion tool to get the best possible and most frequently used keyword phrases for your website. |
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These tools allow a user to type in a keyword or keyword phrase and find out how often those phrases are searched for on various search engines and directories. The best part of these tools is that they offer up alternate keyword phrases which are frequently used and you might have missed considering them for your SEO campaign. |
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Selecting The Best Suited Keywords |
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After the initial keyword analysis, we will collect all such keywords which we consider will match your business requirements and send you a complete report of the same for your final confirmation on the keywords. |
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You will then have to select the best keywords in the order of importance and send us the same so that we optimize the pages according to those keywords to attain maximum results. |
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Website Optimization |
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Content Analysis |
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This step would involve reviewing the content of your website (especially the home page). We shall ensure that the content we change will be search engine friendly retaining its original meaning. |
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HTML Code Refining |
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HTML Code Refining is a process where we analyze and review the code for all your web pages and simultaneously fix all the errors. During this process we will remove all the unwanted codes considered to be spam. We manually fine tune each web page and remove redundant html codes which are automatically created during the time of design. |
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Image Optimization (Alt Tags) |
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Image Optimization is one of the main elements in today's SEO process which most of them tend to neglect. From search engine perspective, downloading time is a factor which is now considered in their ranking algorithms. Hence, our SEO's will optimize each image on your website to reduce its size, yet retaining its quality and resolution to ensure that the pages load quickly. |
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Meta Tags |
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Meta tags are still a very important part of search engine optimization. Search Engine spiders see meta tags as instructions on how to categories your web site content, what pages to index and not index, and what your web site content is all about. |
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Ttitle tag is the most important tag. It tells the spiders the nature of your site. Don't waste time putting your company name in this tag. Use the tag to specify the main keywords in the page you are trying to position well with. Make sure to limit the title tag to 100 characters or less, so you don't get flagged for keyword stuffing.
Description tag reflects the keywords in your title tag but you have more space to describe your business. Remember, the title and description tags both show up in the free listings so remember to make sense while still utilizing the keywords. If you get great listings but your listing doesn't make any sense then no one will want to click on the ad and visit your site. Limit this tag between 200 and 250 characters. |
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Developing Meta tags is one of the most important and difficult task in the entire SEO process. Based on the ongoing analysis and keywords our SEOs shall form an optimal class of meta tags combining <title>, considered to be the most important tag as far as search engine ranking is concerned, <description> and <keyword>. |
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This process will continue, where we develop Meta tags for each web page on your site concentrating on each product or service that is described on the page, thus covering a wide array of keywords. |
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Successful Search Engine Optimization requires a comprehensive, customized approach based on a site's unique characteristics. The Search Engine Optimization project will need to strike a true balance between website's design and functionality, the searching behaviors of the target audiences, and the algorithms used by search engines to find results. |
SEO Company has been working in the field of Search engine optimization, for both Indian and abroad companies. We offer search engine optimization services covering the entire spectrum of web marketing. Our search engine optimization packages are customized to suit a vista of websites including corporate websites, e-commerce sites, informatory websites, database driven and dynamic websites. SEO COmpany consists of a highly specialized and qualified team of experts in search engine optimization who have the technical know how to bring targeted visitors to your site.
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